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IATA Air Cargo Advanced Marketing Course

About Course

Since 1977, IATA has developed cargo agent training with the help of experts from member airlines and associations. This course uses our expertise to provide advanced knowledge on how to make markets respond, ensuring companies profit as well as how to differentiate with service innovations. This course is the ideal way for you to refresh your knowledge and learn new skills for career development and add value to future cargo marketing initiatives.

Course Objective

Upon completing this course you will have the skills to:

  • Demonstrate profound knowledge of Cargo Trade and Trade Patterns

  • Deliver innovative and value-added services to clients and markets

  • Determine an advertising budget and plan, selecting adverting media channels

  • Prepare and execute an effective Marketing Plan to achieve marketing and sales objectives

  • Summarize the position and function of pricing within cargo service management, ideally matching supply and demand

Course Content

The key topics that are covered during this course include:

  • Background knowledge of trade and trade patterns as they relate to cargo marketing

  • Pricing and pricing strategies to influence purchase behavior, make market respond and ensure making profit

  • Assessing business costs and examine total distribution costs

  • Applying traditional and digital advertising techniques with an airfreight industry focus

  • Design and execute an effective Marketing Plan

  • Assess and define Target Groups

  • Value adding Innovation Service Concepts


  • Sales and marketing staff at cargo agents and air freight forwarders (consolidators)

  • Sales, reservations, and acceptance staff at airlines and manufacturers

  • Junior and middle management staff at cargo agents, airlines, and freight forwarders

  • Individuals willing to enhance and refresh their marketing knowledge & skills or are new to their marketing role & responsibility

Course Exam & Certification


  • Exam Method: Online exam with remote supervision by IATA

  • Exam Format: Multiple Choice questions, Closed Text Book

  • Number of questions: 100

  • Time Allowance: 3 hours

  • Passing Grade: 60 correct answers

  • Distinction Grade: 90 correct answers

  • Number of exam attempts: 2


Certifications


  • An IATA & KHDA Certificate is awarded to participants successfully passing the final exam.

  • Dangerous Goods Regulations Certificate will be awarded which is approved by the Federal body of UAE General Civil Aviation Authority {GCAA}

  • Internship at Ras Al-Khaimah International Airport, UAE